Quote:
Originally Posted by PM_Mama00
So what else would make you think they are mafia?
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Maybe the same references that made a lot of people think they are mafia. (not having read all of deepimpact's posts, I will just assume she doesn't really have the inside scoop

)
The initial commercials highlighted the "we are family...don't mess with us" theme and it discussed the family owned business. Many people thought about the stereotypical Sopranos and Italian family references.
The media took it and ran with it, I think for publicity's sake, and The View even asked the ladies about it.