I have some insurance related questions?

[Kevin]

Well, like I said, FindLaw is doing the site and for what we're paying (it ain't cheap) the search engine optimization is going to be done pretty well. In fact, they're custom writing all of the content so that it's optimized for search engine 'findability' (amazing how my spellcheck doesn't think that's a word).

I'm going to see what they do and fill in the rest of the content. I'm doing bios on everyone, a few downloadable forms for clients and prospective clients, some generic legal advice, etc. They have a pretty decent way of tracking how much business you get through them -- the website has regular and toll-free numbers which are registered to findlaw. The prospect calls those and they're logged so that you know exactly how effective the site is.

Like I said -- pretty good stuff.