Every sorority has different membership selection processes/criteria. That's considered private info though, so no one here can tell you "how much is based on personality..."
As far as your GPA, every chapter has a different minimum GPA. Grades are really important because chapters generally cannot extend a bid to a woman who does not meet their GPA requirement.
The Greek Life Office at your school probably knows the GPA requirement for each chapter.
As far as how informal works, it varies by sorority. Generally, you'll attend some fun events and get to know sisters in a more relaxed environment than formal recruitment.
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"Remember that apathy has no place in our Sorority." - Kelly Jo Karnes, Pi
Lakers Nation.
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