Do you think subliminal advertising works? Does it have to be namebrand for you?

[MysticCat]

Originally Posted by cheerfulgreek

The article said that people were willing to pay more for the heavier remote vs the lighter weight one. Because it's heavier, doesn't mean it's better. That sounds unconscious to me. Maybe the company placed the wads of unnecessary metal in the remote for that purpose.

It very well may be an unconscious assumption that heavier is better. That doesn't mean that making heavier products is subliminal advertising. It is taking advantage of people's unconscious assumptions.

Subliminal advertising means that the advertiser is attempting to place an idea in your head without you being consciously aware of it. The "classic" way of doing this is by inserting a frame showing a word or image into film in such a way that someone watching probably will not be able to actually see or make out the word or image, but which supposedly will register subconsciously. Another standard example is the idea that some songs contain messages that can be identified when the song is played backwards.

Originally Posted by cheerfulgreek

That makes sense. Then why would they title the article "Subliminal Advertising?"

Because it was Parade magazine.