Do you think subliminal advertising works? Does it have to be namebrand for you?

[ASTalumna06]

I found the article... http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html

It states that consumers buy products that appeal to their unconscious assumptions. While subliminal can mean unconscious, subconscious, concealed or hidden, I don’t necessarily see this, by definition, as being “subliminal advertising.”

I googled “Subliminal Advertising articles” and these are some of the results:
http://www.sciencedaily.com/releases/2007/03/070308121938.htm

http://www.newscientist.com/article/mg19025494.400-subliminal-advertising-may-work-after-all.html

http://www.firstscience.com/home/articles/humans/can-people-be-influenced-by-subliminal-messages_35805.html

The article discussed in this thread refers to what people "subconsciously" prefer, not what they subconsciously see, the latter being what most people probably think of when discussing subliminal advertising/messages.

An example of subliminal advertising: if anyone watched MTV around the time that Rockband 2 came out, you would have seen subliminal messages. A few times, during a couple different tv shows, a message would swiftly warp its way onto the majority of the screen, covering most of the show that was on, and then quickly disappear.