Southern Proper and Vineyard Vines

[MysticCat]

Originally Posted by Munchkin03

Seriously?!

I think they're trying too hard when they don't have to at all. They have a good product that fills a certain niche. Finding the "frattiest" gentlemen just seems silly.

They clearly want to be the fratty Abercrombie and Fitch.

(And I'm old enough to remember when Abercrombie and Fitch was fratty . . . er, um . . . preppy.)

[UGAalum94]

Originally Posted by MysticCat

They clearly want to be the fratty Abercrombie and Fitch.

(And I'm old enough to remember when Abercrombie and Fitch was fratty . . . er, um . . . preppy.)

Me too. It's strange to me that the Limited bought that particular brand if today's Abercrombie is what they wanted to make of it.

But maybe we were in the height of the J.Crew and Gap era so they wanted to use the preppy associations at the time.

ETA: it's an interesting corporate history, I think: http://en.wikipedia.org/wiki/Abercrombie_and_Fitch