NPC Taglines

[SWTXBelle]

I think what we are talking about here is "branding" aka "taglines".

Personally, I like our old "Love.Labor.Learning.Loyalty" - essentially our creed summed up in 4 words.

[AOII Angel]

Originally Posted by SWTXBelle

I think what we are talking about here is "branding" aka "taglines".

Personally, I like our old "Love.Labor.Learning.Loyalty" - essentially our creed summed up in 4 words.

I've seen that on a lot of your collegiate chapters' websites. I thought y'all might have changed it recently, but apparently, like with AOII, the older ones inspire a lot of loyalty. I'm still partial to "The Power of Friendship...AOII" and "One Motto, One Bond, One Badge and Singleness of Heart"

For any ASAs, when did y'all change from "Aspire. Seek. Attain."?

[AlphaFrog]

Originally Posted by AOII Angel

For any ASAs, when did y'all change from "Aspire. Seek. Attain."?

Aspire, Seek, Attain is our open motto. I guess you would call "Every member makes a difference" with the red & white shield our "branding".

[AOII Angel]

Originally Posted by AlphaFrog

Aspire, Seek, Attain is our open motto. I guess you would call "Every member makes a difference" with the red & white shield our "branding".

Thanks for explaining! I like them both.

[RaggedyAnn]

Originally Posted by AOII Angel

I've seen that on a lot of your collegiate chapters' websites. I thought y'all might have changed it recently, but apparently, like with AOII, the older ones inspire a lot of loyalty. I'm still partial to "The Power of Friendship...AOII" and "One Motto, One Bond, One Badge and Singleness of Heart"

For any ASAs, when did y'all change from "Aspire. Seek. Attain."?

Aspire Seek Attain is still our open motto. I believe, and I may be 100% wrong, that the Every Member Makes a Difference was from our centennial convention theme.

[aephi alum]

AEPhi's branding and "Above All Else" tagline are relatively new. Our open motto (which is in my sig) is very different. I think the new branding is pretty snazzy.

[Drolefille]

Ones that don't appear to have a tagline


Alpha Sigma Tau-
Phi Sigma Sigma- (facebook uses the previous one but the hq page does not)
--------
Ones that have changed since the original list.

Alpha Phi- Sisterhood. Leadership. Intellectual Curiosity. Service
Alpha Chi Omega- Real. Strong. Women.
Delta Phi Epsilon- esse quam videri (to be rather than to seem to be)
Kappa Alpha Theta- True Promise
Sigma Delta Tau- Empowering Women
Sigma Kappa- Voices Strong. Hearts United.
Phi Mu - Vibrant.

[Scully]

Originally Posted by Drolefille

Ones that don't appear to have a tagline

Alpha Epsilon Phi-
Alpha Sigma Tau-
Kappa Kappa Gamma-
Phi Sigma Sigma- (facebook uses the previous one but the hq page does not)
--------
Ones that have changed since the original list.

Alpha Phi- Sisterhood. Leadership. Intellectual Curiosity. Service
Alpha Chi Omega- Real. Strong. Women.
Delta Phi Epsilon- esse quam videri (to be rather than to seem to be)
Kappa Alpha Theta- True Promise
Sigma Delta Tau- Empowering Women
Sigma Kappa- Voices Strong. Hearts United.

Alpha Epsilon Phi- Above All Else

[Drolefille]

Originally Posted by Scully

Alpha Epsilon Phi- Above All Else

I saw that that was used as of 2001, but I didn't see the tagline/branding/etc anywhere on the new website? Has it perhaps been phased out?

ETA: and used on facebook, but similar question.

[33girl]

Originally Posted by Drolefille

Delta Phi Epsilon- esse quam videri (to be rather than to seem to be)

That's their motto. Mass win if they are using it as a tagline.

[Drolefille]

Originally Posted by 33girl

That's their motto. Mass win if they are using it as a tagline.

They totally are. At least they're using it on their website as branding

I love it!

[ISUKappa]

Originally Posted by Drolefille

Ones that don't appear to have a tagline

Alpha Epsilon Phi- (facebook uses the previous one but the hq page does not)
Alpha Sigma Tau-
Kappa Kappa Gamma-
Phi Sigma Sigma- (facebook uses the previous one but the hq page does not)
--------
Ones that have changed since the original list.

Alpha Phi- Sisterhood. Leadership. Intellectual Curiosity. Service
Alpha Chi Omega- Real. Strong. Women.
Delta Phi Epsilon- esse quam videri (to be rather than to seem to be)
Kappa Alpha Theta- True Promise
Sigma Delta Tau- Empowering Women
Sigma Kappa- Voices Strong. Hearts United.

As far as I know, Kappa still uses "Tradition of Leadership" as its tagline. It's not prominent on the website, but is on a number of Convention materials as well as internal documents.

[Drolefille]

Originally Posted by ISUKappa

As far as I know, Kappa still uses "Tradition of Leadership" as its tagline. It's not prominent on the website, but is on a number of Convention materials as well as internal documents.

Gotcha, I'll take her off the list then.

[PeppyGPhiB]

Originally Posted by SWTXBelle

I think what we are talking about here is "branding" aka "taglines".

Personally, I like our old "Love.Labor.Learning.Loyalty" - essentially our creed summed up in 4 words.

I don't believe "Love. Labor. Learning. Loyalty." was ever an official tagline. It is just a shortening of our creed, and the sorority still refers to it all the time...it's not going anywhere. But I'm with you that I would've preferred it to our new official tagline of "Connect. Impact. Shine." The beauty of taglines, though, is that they're supposed to evolve and change with the times, unlike our mottos. So if we don't like the current one, we don't have to worry that it's permanent.

[KSUViolet06]

In addition to the above for Tri Sigma, "Friendship.Character.Conduct." (a shortened version of our 3 core principles, gets used alot.