Tiers in The SEC

[baci]

I would love if someone can chime in and answer some questions for me. I have been out of the actual Greek Life loop for some time when it comes to recruitment. I am also not afraid to admit I know very little when it comes to recruitment regarding fraternities vs. sororities. After reading this thread, I would love to ask some questions, since I am in the SEC area and I have two sons that may very well be a part of Greek Life.

How much value is put on the city in which you reside for recruitment to a fraternity?
It seems to be spoken about quite alot in conjunction with monetary status. Is family income very important as well?
Does an upstanding young man coming into the system from a decent area with a fair amount of community service and such, solid grades, and recs stand a chance to pledge a solid fraternity? What is some advice you can give to a young man to make him more appealing compared to the next candidate? Is there anything that would make him stand out?

I really appreciate some advice/ideas/thoughts on this. Thank you for your time and input.