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33girl: the website only gives a general synopsis of what is in the book... I honestly wouldn't have bought it either if all I knew was what was on the site. It was someone else who had read the book and gave me some of the advice from it that related to a problem I was having that "sold" me on the book.
And yeah, we all already know formal recruitment isn't everything. The book gives great, concrete ideas for chapters, though. They talk about chapters in every possible situation and give examples of what worked for those chapters. They also give ideas/critiques about why certain techniques for recruitment don't work and why others do. Sometimes you knew something didn't work, but didn't know why and this book helps you to get at what works on your campus.
One of the things in the book that I constantly remind myself of is to concentrate on helping and encouraging the members who are already excited and want to work rather than focusing on trying to motivate the girls who aren't interested and you have to push 5 times as hard and they still do very little. Why waste 5 times the energy? Hopefully, of course, the nonmotivated girls come around when they see how much the sorority is improving, but focusing on them will only set a negative tone.
Basically, I think the book helps you get into the right frame of mind for reevaluating and improving your sorority chapter's current game plan.
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