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There are just so many reasons why people do this.
For many girls, it has to do with who's left on their dance card, so to speak. If it's ABC, DEF and XYZ, and the only house she really wants is ABC, while the 2 other chapters are much weaker at her school, she's going to think long and hard before giving the other 2 a chance.
In my years in the recruitment advising role, I saw just about everything. SIPing because of hard core dirty rushing--especially rampant on a deferred rec. campus where PH enforcement is weak. SIPing because she was a sophomore and only wanted to be in her friends' sorority. SIPing because she was not willing to commit to the other choice(s). I've seen girls SIP when she only has 1 strong house in comparison to the others, and I've seen it happen when all of the houses are strong but the girls only want what they want. It happens when PNMs travel in packs and follow what the others are doing. It also happens when PNMs are highly independent and for whatever reason decide it's not worth the time to shop around.
I did not SIP because after pref, I seriously could have seen myself in either of the 2 houses. My roommate, on the other hand, SIP'ed the house we both ultimately pledged and she did it in an earlier round. She just didn't like the other house (glamour girls) and wasn't interested in their sales pitch (she was this amazing supermodel type--boy, that killed them).
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