Informal Recruitment

CrimsonBlues · #1 07-17-2007, 10:12 AM

We are the only chapter on my campus that makes a big informal recruitment effort every year. A couple of the others discretely take a couple girls during COR, but we are the only chapter that consistently does not make quota every year.

What our membership director did was to solicit names from every member of the most recent pledge class She hounded the newer members until she got what she was after from enough of them. Our events were invite-only, but we ended up extending a few hundred invitations - all to women who had been personally referred to us by sisters or had expressed interest in our sorority at some point during the prior semester.

As you can imagine, we did not receive interest from the majority of the women to whom we extended invitations, but we probably got about 40 to come out. We ended with a special "pref-esque" evening where we did a more low-key version of our pref ceremony - of course, we didn't call it that, but we wanted to give the evening a slightly more serious atmosphere. We then had a membership selection and offered bids to most of the women who came to the event (I believe only one declined). We did lose a couple from that pledge class during the pledge period, which is normal, but we ended up initiating an uncharacteristically large group of enthusiastic, dedicated, and overall high-quality women that semester. Though we still didn't manage to hit total, we were as close as we'd been since I pledged, and the success of our informal recruitment gave our chapter a much-needed morale boost going into formal recruitment.

Anyway, that was really long winded, but I just wanted to share my chapter's experience/success story with informal recruitment and hopefully offer some ideas to other chapters in similar situations. I'd encourage considering it if you think that your chapter can support a "semi-formal" type informal recruitment effort and that it won't hinder you on your campus (really, it's possible that the other sororities won't even necessarily know about it, since you never publicly advertise - informal recruitment is very stigmatized on our campus, but we never experienced any backlash).

jlp531 · #2 07-17-2007, 10:31 AM

Wow, that sounds like an AMAZING plan, thanks so much for taking the time to share it with me! It actually sounds like a really nice integration of a lot of different things we've tried in the past, and I'm really interested to try it. We don't have a chef, which is unfortuante, but maybe I can find someone in the area who can cater for cheap. Also, how did you do your invitations? I've done some preliminary pricing of professionally made invites in the past, and they've seemed really pricey...how did you go about that?
Again, thanks so much!

CrimsonBlues · #3 07-17-2007, 10:48 AM

I'm honestly not really sure how she did the invites, since I will admit to being one of the slacker upperclassmen who didn't know anyone to recommend. However, I had to print up invitations for a different event when I was an officer, and I just designed them on a publishing program on my laptop, took them to Kinko's, and had them printed on cardstock. If you have or can get access to a paper cutter, you can make them look fairly professional this way. Really, I think it's the personal effort of delivering an invitation to the pnm's door that has the real impact, so as long as it's not something that a sister Magic Markered and ran through the house copier, I'd anticipate it delivering the desired effect.

I would definitely look into the catering, but don't get something super-formal. You want it to look like you're making an effort to have a special dinner for these women, but you don't want it to be something so formal that they feel uncomfortable. I can't really offer much advice on the subject, since our sorority houses provide meal plans to their members. If you live in a barbecue-crazy region, that might be an option to consider, or, since it's probably going to be nice weather, a cook-out or picnic theme might be fun and festive without being intimidating.

adpiucf · #4 07-17-2007, 11:02 AM

When I was an adviser, the chapter planned a Picnic in the Park that included food, field games and awards-- it was basically a sisterhood event for the chapter members, but we invited PNMs to join us. It was away from the house, but still on campus.

It was a great way to get to know some new ladies and a chance for them to get to meet sisters in a normal environment. They followed up with some smaller events and inviting them to dinner at the house, and ended up extending bids to about 5 women, I believe, who all accepted.

The nice thing about this event was that it was away from the house-- "the house" can be somewhat intimidating to someone who is unsure of what a sorority is all about. The open field and picnic games were just simple and fun, and the "PNMs" were invited to bring a friend along. It seemed like a no strings-attached chance to have fun and it gave the chapter members a chance to kick loose and have fun with their sisters for a sisterhood event and some new friends.

I do think, no matter what you do for COR, you need to have a plan and a goal in mind, and several tactics and/or events and a goal from each of these, as well. It helps you to see what works for you and what doesn't when you can plan, have a goal and measure effectiveness.

AlphaFrog · #5 07-17-2007, 11:08 AM

One event that we did, that COULD have been sucessful (I don't think we advertised for it enough) was a pajama party in the freshman dorm. They had conference type rooms in the basement, and we decorated it like a bedroom, and brought pillows and stuffed animals.

You don't have to do the pajama party, but I think the idea of bringing the party TO the PNMs could work out well. I know I went to a couple COB events, and it was intimidating walking up to a huge, beautiful house where I didn't know anyone...it helped a little that you could call for a ride, but then you had to get into a car with someone you didn't know.

adpiucf · #6 07-17-2007, 11:12 AM

I also wanted to suggest that COR is only as good as the members can make it. If you include the members in the planning, ideas and execution, they may be more open to participation because it was "their" idea, too.

Appoint a COR member at large from each pledge class to rally their pledge sisters to get names for you to create a master invite list.

Form a COR committee. Maybe you can break the chapter up into COR "Teams" and incentivize them to bring in new members... maybe a contest to see which team can hold the most small events (ie: going out for ice cream with PNM's, tv night participation, participation at all-chapter COR events), etc.

33girl · #7 07-17-2007, 11:18 AM

Quote:

Originally Posted by adpiucf

Form a COR committee. Maybe you can break the chapter up into COR "Teams" and incentivize them to bring in new members... maybe a contest to see which team can hold the most small events (ie: going out for ice cream with PNM's, tv night participation, participation at all-chapter COR events), etc.

This is a good idea, BUT....

make sure all the teams are working together toward a cohesive goal. Sometimes the different teams have very different ideas of what and who they want, to the point that the people team A is attracting are those that team B doesn't want to talk to, let alone bid.

That brings up another point. If you have a member who keeps asking back their roommate who no one else can stand, take her aside and have a talk with her. There are people who need time to warm up to a group and vice versa...and then there are people who no matter how much you bring them around, will never fit in.

adrie435 · #8 07-20-2007, 11:53 AM

I was always taught that you will only be able to convince about 10-20% of the total people in any recruiting pool to join during any COB period (formal is different since those women sign up with intentions to join) so the larger pool of women you have, the more women you can carry to the end of COB if you keep working at it. (and bonus!.. the better selection you have so you can recruit the quality women.)

This is a little bit more of a long term plan, but is pretty similar to CrimsonBlue's COB list...

1. Get the chapter together (possibly during or after chapter) and have each woman make a list of all the unaffiliated women she can think of. The most important piece of this activity is to reserve judgement on whether or not she would want to join, what year she is, if you actually think she's a good fit, etc. Basically, you are having a brainstorming session with your chapter (and if any of you have ever been involved in a serious brainstorming session, you know that you are absolutely not allowed to discount any idea before you finish the session)

Everyone should have been able to make a list in like 2 minutes of at least 20 women she knew that are unaffiliated even if you are listing half 4th years. Think about girls you sit by in class (even if you dont really know them.. yet), girls in clubs or sports with you, well-known non-Greeks on campus, that girl you always see walking to class, etc etc. Unless you can say that 90% of your campus is Greek, members have no excuse for not being able to contribute a long list of unaffiliated names. Considering that you'll have a lot of repeated names, you could end up with around 200 or more names out of this activity (if you had 20 unique names for each woman in a 40 person chapter, that would be 800, but thats unlikely to happen).

2. Now that you've got your list, you can pare it down a bit.. take out seniors and any serious potential problems (like the girl that slept with all your sisters boyfriends or something). you should still have a pretty long list and all it takes is some motivation and pushing to get women to start inviting them to events. Keep in mind that some of these women may not be close with any of the chapter so you will need someone to break the ice.. chances are someone vaguely knows them (or they wouldn't be on the list).

3. The list should actually be the easy part.. you now need to keep on members to talk to the PNM's and invite them to events (and if someone knew an effective method for that I think we would all be forever in debt). Making it easy on them and making and addressing invitations for them to personally hand out is a really good idea since it has the personal touch and also will be a physical reminder of what they have to do. Go over exactly how to hand out the invites with members so no one is just shoving it in a PNM's hand and running away.

33girl · #9 07-20-2007, 11:57 AM

Quote:

Originally Posted by adrie435

2. Now that you've got your list, you can pare it down a bit.. take out seniors

Unless they've only got 6 weeks to go, keep the seniors on. You never know - some women contribute more in two semesters than others do in 4 years.

ISUKiteFlyer · #10 07-20-2007, 01:28 PM

Quote:

Originally Posted by 33girl

Unless they've only got 6 weeks to go, keep the seniors on. You never know - some women contribute more in two semesters than others do in 4 years.

Also keep in mind that not everyone is on the 4-year plan... depending on their major(s)/minor(s) they can be academically sound and be around for 5. YMMV.

(edit for misspelling...)

jlp531 · #11 07-20-2007, 02:54 PM

I really like the idea of the "familiar face", I don't think that that's something that our chapter has specifically done before, and I feel like we've kind of "lost PNMs along the way" because of it.

We're definitely open to taking fourth years, we took two last year and they both had a great year with us.

I'm definitely forming a COR program based on all the suggestions I've gotten here, I'm really excited! You ladies have been SO helpful!

jlp531 · #12 07-20-2007, 02:55 PM

[quote=adrie435;1488775]
3. The list should actually be the easy part.. you now need to keep on members to talk to the PNM's and invite them to events (and if someone knew an effective method for that I think we would all be forever in debt). [quote]

Thanks for that by the way; glad to know it's not just me that has this problem!

AOE2AlphaPhi · #13 07-21-2007, 04:13 AM

In my chapter, we often have friends or at least good aquaintances of actives, who attend COB events and to make it less awkward for them to just show up at our chapter house, we have an active who's friends with a pnm meet her before and walk over to the house with her to make things less intimidating. (All our chapters COB in the fall.) It's little, but it really raises our number of accepted invitations when the pnms know they can show up with a friend who already is involved in the house.