Informal Recruitment

[jlp531]

Last semester after formal recruitment, I divided up rush drop-outs and girls who did not receive bids and had the girls in the chapter who had spoken to them during formal recruitment contact them and invite them to events. This didn't work well at all, partly because a lot of the girls simply weren't interested after their various rush experiences, and partly because our sisters felt very awkward about contacting girls they had only met during rush. I planned events but they were simply not attended.

I agree that doing invitations for fall recruitment events is a great idea, my problem is getting names of girls to invite. Our chapter keeps a running wish list of girls we are interested in; however, getting our current members to contribute to it is difficult. Maybe what I need are suggestions on how to improve upon that. Off the top of my head, I can think of 5 girls who I would LOVE to invite to events next semester and see join our chapter, but for some reason, other girls in our chapter seem to have trouble doing the same. When I set requirements that people must provide x number of names, I still don't get a response. When I just ask at a chapter meeting, I really don't get a response there either.

Thanks for the help. I'm open to any ideas you might have!

[AlphaFrog]

Incentives - people like incentives.

If you invite X number of people to the next COB, you get a candle with letters/paddle/snickers bar, etc.

[33girl]

Originally Posted by jlp531

Last semester after formal recruitment, I divided up rush drop-outs and girls who did not receive bids and had the girls in the chapter who had spoken to them during formal recruitment contact them and invite them to events. This didn't work well at all, partly because a lot of the girls simply weren't interested after their various rush experiences, and partly because our sisters felt very awkward about contacting girls they had only met during rush. I planned events but they were simply not attended.

I agree that doing invitations for fall recruitment events is a great idea, my problem is getting names of girls to invite. Our chapter keeps a running wish list of girls we are interested in; however, getting our current members to contribute to it is difficult. Maybe what I need are suggestions on how to improve upon that. Off the top of my head, I can think of 5 girls who I would LOVE to invite to events next semester and see join our chapter, but for some reason, other girls in our chapter seem to have trouble doing the same. When I set requirements that people must provide x number of names, I still don't get a response. When I just ask at a chapter meeting, I really don't get a response there either.

Thanks for the help. I'm open to any ideas you might have!

I'm extrapolating a lot here, but it sounds like a lot of your members do sorority, and nothing else. All their friends are sorority friends. You might want to encourage them to get involved in extracurricular activities where they can meet more people. Lots of sororities have a bylaw or national policy that every member has to be involved in at least one activity outside the sorority and I think that's a great idea.

With the girls who went through rush - I don't know that I would have individual girls contact them if they only knew them through rush. A form invite from the rush chair might be better. This is kind of a crap shoot, but sometimes it works out. At least you know the women are interested in being Greek. Although, if there are women you cut or that you knew at your formal rush parties couldn't wait to get out of there, skip them.

[MaggieXi]

You might want to consider a welcome back to school event -- like a BBQ or something. Explain to your sisters that the goal is that they have to bring at least one non-greek woman to the event to hang out and get to know. Just because a person didn't go through recruitment, they may still be interested just shy or socially anxious, but still be a great potential new member.

[valmypal]

I was recruitment chair for my chapter a few years ago and now i'm a graduate advisor for a panhellenic community. Many of the groups have to do COBs in the fall and most of them struggle with this. I just bought the new book I Heart Recruitment, and honestly the information in it really seemed like it would help. I downloaded it to my computer so i had it right away but you can order a hardcopy too. The PhiredUp.com website has a link. It was mostly common sense but it gave a lot of activities to do with your chapter to help you actually do the right things to bring women in. It talked a lot about small activities with a few sisters and really getting to know girl before asking them to join. It did mention getting out there and being involved in other groups on campus as a way to meet new women. Just thought this might help. Our Panhellenic is going to do a workshop on it in the fall to help them with COBing.

[alrphimu]

My chapter is one of the few that participates in COB at my school (we have August rush), and when i was COB chairperson last year, my co-chair and I found it most effective to do "coke dates" -- one on one situations (ie, a sister takes a PNM out to Starbucks). However, we ALWAYS told the PNM that they should bring a friend along if they wanted (and 90% of the time they did, for comfort reasons) and BOOM! another PNM. We did have events, but only 2-3 a semester, and it was a one-time thing, and that was mostly to get girls interested in greek life/Phi Mu, and then we took them on a coke date if we saw fit and perhaps offered them a bid. The idea of a week of parties for informal recruiting does seem a little off-putting to me, so maybe change it up.

We also had a "bring a friend" event -- like a movie night or something, for our newest pledge class after recruitment -- the only requirment was that the friend had to be unaffliated and looking to join a house...that got us a lot of selection for coke dates.

[CrimsonBlues]

We are the only chapter on my campus that makes a big informal recruitment effort every year. A couple of the others discretely take a couple girls during COR, but we are the only chapter that consistently does not make quota every year.

What our membership director did was to solicit names from every member of the most recent pledge class She hounded the newer members until she got what she was after from enough of them. Our events were invite-only, but we ended up extending a few hundred invitations - all to women who had been personally referred to us by sisters or had expressed interest in our sorority at some point during the prior semester.

As you can imagine, we did not receive interest from the majority of the women to whom we extended invitations, but we probably got about 40 to come out. We ended with a special "pref-esque" evening where we did a more low-key version of our pref ceremony - of course, we didn't call it that, but we wanted to give the evening a slightly more serious atmosphere. We then had a membership selection and offered bids to most of the women who came to the event (I believe only one declined). We did lose a couple from that pledge class during the pledge period, which is normal, but we ended up initiating an uncharacteristically large group of enthusiastic, dedicated, and overall high-quality women that semester. Though we still didn't manage to hit total, we were as close as we'd been since I pledged, and the success of our informal recruitment gave our chapter a much-needed morale boost going into formal recruitment.

Anyway, that was really long winded, but I just wanted to share my chapter's experience/success story with informal recruitment and hopefully offer some ideas to other chapters in similar situations. I'd encourage considering it if you think that your chapter can support a "semi-formal" type informal recruitment effort and that it won't hinder you on your campus (really, it's possible that the other sororities won't even necessarily know about it, since you never publicly advertise - informal recruitment is very stigmatized on our campus, but we never experienced any backlash).

[jlp531]

Wow, that sounds like an AMAZING plan, thanks so much for taking the time to share it with me! It actually sounds like a really nice integration of a lot of different things we've tried in the past, and I'm really interested to try it. We don't have a chef, which is unfortuante, but maybe I can find someone in the area who can cater for cheap. Also, how did you do your invitations? I've done some preliminary pricing of professionally made invites in the past, and they've seemed really pricey...how did you go about that?
Again, thanks so much!

[adrie435]

I was always taught that you will only be able to convince about 10-20% of the total people in any recruiting pool to join during any COB period (formal is different since those women sign up with intentions to join) so the larger pool of women you have, the more women you can carry to the end of COB if you keep working at it. (and bonus!.. the better selection you have so you can recruit the quality women.)

This is a little bit more of a long term plan, but is pretty similar to CrimsonBlue's COB list...

1. Get the chapter together (possibly during or after chapter) and have each woman make a list of all the unaffiliated women she can think of. The most important piece of this activity is to reserve judgement on whether or not she would want to join, what year she is, if you actually think she's a good fit, etc. Basically, you are having a brainstorming session with your chapter (and if any of you have ever been involved in a serious brainstorming session, you know that you are absolutely not allowed to discount any idea before you finish the session)

Everyone should have been able to make a list in like 2 minutes of at least 20 women she knew that are unaffiliated even if you are listing half 4th years. Think about girls you sit by in class (even if you dont really know them.. yet), girls in clubs or sports with you, well-known non-Greeks on campus, that girl you always see walking to class, etc etc. Unless you can say that 90% of your campus is Greek, members have no excuse for not being able to contribute a long list of unaffiliated names. Considering that you'll have a lot of repeated names, you could end up with around 200 or more names out of this activity (if you had 20 unique names for each woman in a 40 person chapter, that would be 800, but thats unlikely to happen).

2. Now that you've got your list, you can pare it down a bit.. take out seniors and any serious potential problems (like the girl that slept with all your sisters boyfriends or something). you should still have a pretty long list and all it takes is some motivation and pushing to get women to start inviting them to events. Keep in mind that some of these women may not be close with any of the chapter so you will need someone to break the ice.. chances are someone vaguely knows them (or they wouldn't be on the list).

3. The list should actually be the easy part.. you now need to keep on members to talk to the PNM's and invite them to events (and if someone knew an effective method for that I think we would all be forever in debt). Making it easy on them and making and addressing invitations for them to personally hand out is a really good idea since it has the personal touch and also will be a physical reminder of what they have to do. Go over exactly how to hand out the invites with members so no one is just shoving it in a PNM's hand and running away.

[ISUKiteFlyer]

Originally Posted by valmypal

It talked a lot about small activities with a few sisters and really getting to know girl before asking them to join.

When I COB'd this is what the three houses I visited did... (setting: mid-western state U. in the 90s.) I ate dinner at the houses at least once, usually with a house tour following. (Don't be afraid to NOT put this first. Doing something out-of-house with a couple of actives is a great first 'event' to warm up to. But it's ok if that's how it works out.) One house invited me to basketball games to hang out (they bought the tickets). With every house, I was always with the same active at each event, and usually one of their friends. With XYZ house, my pairing would have become my Big. At a second house, it actually turned out to be the informal rush chairman (who LOVED her position).

The house I joined had a game of "Clue" with a small group of PNMs, with each PNM paired up with an active (that familiar face!) so she wouldn't get lost in the house and I remember there being a lot of actives hanging out in their rooms. I got to meet a lot of girls that way, and got more familiar with the house, although it could be intimidating (or in the eyes of the paranoid, hazing, so be sure to dot all i's before doing this). I would recommend having a couple of events with each PNM before playing a game in a group like this, it makes it more comfortable and less overwhelming if there's a familiar face or three to "anchor" to.

Be cautious of dropping girls over semester break. My timing for COB wasn't probably the best, but picking things "back up" after 5 weeks of classes doesn't look good. I'm assuming what happened in my particular case is rare, but I thought I'd throw that out there.

It's all about keeping it low key and making the PNM feel comfortable yet special. As a COB, I wanted to see behind all the polish and frill of Formal. I wanted to see what the chapters were REALLY like on a day-to-day basis, and to see if I connected. I visited one house during dead week (see above note about not-so-great timing) and that let me see a lot. (Looking back, I'm surprised they had me...)

On the other side of COB, I remember going along with a rush group (sorry, 90s term...), and playing chess at a coffee shop with my now-bff. It just so happened we clicked, and her pairing assignment not as much. Again, stating the obvious, but if that happens, let it.

Good luck!