Smaller Groups-how can you make PNMs feel chosen?

[KSUViolet06]

Originally Posted by AlphaGamUGAAlum

I was afraid that was too narrow and perhaps self-conscious a group to expect hear much from, but I'm certainly interested to hear what the chapters formerly so struggling the PNMs cried but who have turned it all around have to say.

I'll bite. My collegiate chapter had a formal recruitment in 2005 that was much like what carnation described. We were also half the size of the other groups on campus.

This is going to sound cliche, but you just have to relax. Really. When our HQ came in to help us after that, they told us that we really just needed to relax and not be so worried about "selling Sigma" to the PNMs from day 1.

As others have said, you can be so wrapped up in pushing your sorority that you creep the girls out. You have to go into recruitment looking to connect with women as friends first for the first 2 rounds. After they've connected with you as people, then you move into selling the sorority experience during 3rd round and Pref. The PNMs can't see you as sisters if they can't see you as friends first.

Also, PNMs can sense when a sorority isn't as confident in themselves as the others. You have to know that you are a great chapter and do everything you can to convey that in your appearance and gestures. You can't think negatively of yourselves and expect PNMs to flock to you.

Recruitment really is an ALL YEAR thing. After that recruitment, we did everything we could during the year to improve. We developed a marketing and image plan for the chapter and implemented it, and started getting our name out more. We participated 100% in every Greek event (even if we didn't always win). We planned socials with a couple of the bigger fraternities (you never know who wants to have a social if you don't ask). We also took time out to get to know each other better outside of the sorority (because it's important to become a more cohesive unit).

Fast forward to Fall 2006 recruitment. We matched quota (with a group of girls that were pretty much all our "rush crushes"). We also did amazing with COB and doubled in size by the end of this last school year. We will most likely be at total after fall 2007 recruitment.

Just goes to show you that it can happen ladies. It just takes work. If you're struggling, you can't expect to do well at recruitment without working hard all year.

[UGAalum94]

That is fantastic! And so fast too! In two years!

Who lead you in developing the marketing plan? Was it just your chapter?

[KSUViolet06]

Originally Posted by AlphaGamUGAAlum

Who lead you in developing the marketing plan? Was it just your chapter?

Everyone talks about their HQ's "pressuring" them to "get the numbers" but let me be the first to say that our HQ was fabulous to us and provided us with tons of resources.

We had an LC assigned to our chapter. She suggested implementing a marketing plan on one of her visits. We organized a chapter committee to work on it (which I was on as PR chair). She was available all the time if we had any questions about anything we were putting in it.

[Faith4Keep]

I know this is off-topic from this thread but I would LOVE to hear a marketing/imaging plan for a chapter.