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I'm a little late to this party so forgive me if this point has already been made a zillion times.
The thing that bugs me about some (not all) new GLOs is that it's not so much about promoting themselves as it is about promoting themselves based antagonizing the established orgs.
Some newer orgs need a lesson in positive promotion. Promote based on your strengths, not the perceived "weaknesses" of other orgs.
You should talk about how great you are because you do _______. Not how you are great because you do ________ unlike AKA & DST who do not.
See the difference?
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"Remember that apathy has no place in our Sorority." - Kelly Jo Karnes, Pi
Lakers Nation.
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