Recruitment problems

[HomegaTgrl1990]

And I know this is a stretch because if you're a local, you're dedicated to your local--but have you considered trying to affiliate with a national sorority? One that closest matches your local's ideals and traditions? If you're losing that many girls because they want to be a part of an inter/national sisterhood, that may be something to consider.

I do not think we have considered that, and I'm not sure that it is an option as of yet. It may be a last resort but its up to our Alumni officrs.

[33girl]

Originally Posted by HomegaTgrl1990

I do not think we have considered that, and I'm not sure that it is an option as of yet. It may be a last resort but its up to our Alumni officrs.

I'm so confused - you have 3 other chapters but call yourselves a local?

That may be part of the problem.

[HomegaTgrl1990]

Oh I totally understand it is all constructive cristicism, and I am all about blunt honest answers. I appreciate all of it!

Yes we have other chapters but one other then us in Texas is acitve.

Honestly examine how you market yourselves. Do you market yourselves as the "anti-sorority" group? The group that is "different from your typical sorority"? I feel like everybody's campus has a sorority that advertises itself as this. The "different" sorority experience. That doesn't always work.

We haven'tmarketed ourselves as the anti-sorority at all but I am in the process of making a marketing plan for us. I am working on what to market ourselves as. I see what you mean about the whole "different" sorority thing. I think people on our campus feel like alll of them are the same, but yes i agree that every sorority does have something different to offer.


I appreciate your feedback and thank you

[HomegaTgrl1990]

I'm so confused - you have 3 other chapters but call yourselves a local?

Sorry I am used to this whole system, so excuse me if I reply alot.

We are still considered local until I believe we get atleast 5 active chapters in NY then we become regional.

[ΑΓΔSquirrelGirl]

I'd say that since you are very small, and the other chapters are larger in comparison, market yourselves as very seriously dedicated to sisterhood, while acting like a traditional sorority in some ways (mixers, formals, being in greek week). Honestly if I were rushing at a school with locals I would prefer a national/international over the local because of the networking, resources, and infrastructure. But if a local presented themselves as a traditional sorority, just with a huge emphasis on a tight sisterhood, I would really take a second look. You could play up the fact that you are small BECAUSE sisterhood is so important...sometimes in larger chapters people get lost in the shuffle, and sisterhood doesn't always stretch as far as it should. With six members, you have a lot to offer as far as a close bond of carefully selected sisters. That's what I would play up...you can't compete with a chapter five times your size in flash and gimmicks, but you can compete with the tight sisterhood angle.

I didn't see the website, but I would definitely remove pictures with alcohol. Truthfully a lot of college freshman girls won't be interested in a dowdy or anti-social group, but you can look like you have a good time without advertising alcohol use. I remember when I went through that was a factor for me...I'm not up tight at all, I do go out and party, BUT I didn't want to be associated with a group that appeared to do nothing but party and drink. And freshmen women who don't have a lot of time to really get the feel for the groups on campus will believe what they're shown and what they're told.

[DeltaBetaBaby]

What are you offering women that the national groups aren't?

[ZTAmillz]

What does the "H" stand for?

[PenguinTrax]

Originally Posted by DeltaBetaBaby

What are you offering women that the national groups aren't?

This is an excellent basis to start the discussion with your members on how to approach marketing and recruitment.

[HomegaTgrl1990]

We are a tight knit group and have been and also not to say the other sororities are not multicultural but we are the more diverse of the groups at Pace.