At our school, panhellenic created a group on facebook for '06 formal recruitment. It was a private group and only girls who were rushing were allowed in it. No current sorority members were in it except of Panhellenic officers. They used it as an additional method to get information regarding rush out there. Such as events, what to wear etc. It was also a great way to meet the girls you would be rushing with.
I thought it was effective and classy.
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