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If you drive on the NJ Turnpike extension to the Holland Tunnel, you pass three huge oil towers labelled Oil, Heats, and Best. When I was a kid, I understood what oil was, and I understood that heats could be in the tower, but had never heard of Best. So I asked my dad one time when we passed and he said it was another fossil fuel - like oil.
I was 20 before I realized that the towers were a promotion - that Oil Heats Best. And in my defense, for the last ten years, we took an alternate route to the Holland Tunnel.
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