It is not a waste of money because he is talented. Taylor, until yesterday and Kanye, was not very relevant. Most people did not know who she was. Many people in this thread and elsewhere have said "I didnt know she sang that song." So in the scheme of relevance in music she was basically irrelevant. As compared to Kanye she's (or was) a nobody.
Anyone who listens to any country music station or Top 40 station knows who Taylor Swift is, just like they know who Kanye is. Top 40 stations have been playing her songs for about two years now. And in case you didn't know, VMAs are voted on by the viewers...so obviously plenty of people know who Taylor Swift is!
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