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Have a BBQ over the summer. Put up a banner on campus or something, the kids that come, you can go ahead and tell the awful ones to go somewhere else in the fall that your house wouldn't be a good fit for them, tell the ok ones who may get bids thanks for coming and see you in the fall, then have a party at a lake house or something and invite the absolute best kids from the BBQ.
I mean how much PR do you really need, the school tells them when rush is and if your campus has a fraternity row it's pretty obvious where your house is. Whether people on here want to admit it or not, there are tiers, most rushees know them, and most know where in those tiers they should be rushing. Excessive PR is just trying to lure clueless kids to houses that they could probably do better than.
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