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I agree with strong alumnae involvement - fresh ideas, new ways of thinking. Encouraging and funding for members to become involved in national leadership institutes, national and regional conventions, etc can also be a help.
From a real life perspective, I have also seen a really positive turnaround occur when the house becomes super involved and visible on campus - showing up en masse at pep rallies, blood drives, etc. This is impressive and shows commitment, pride, enthusiasm for their sorority. It makes people say, "wow, those girls are really a closeknit group. They must not be as bad (weak) as I thought. I want what they have."
And, I apologize for letting the negative comments get to me so much that I chimed in...I usually just sit back and watch. I guess it just hit too close to home...
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