True Brother Initiative

[GammaZeta]

I THINK the video is working. I was able to press play and there were some words and pictures with music in the background.

Is the video supposed to be a whole presentation, or was that it? Please tell me I am missing most of it.

Unfortunately, I fear LXA has lost its uniqueness. Forty years ago, the banning of hazing and calling pledges "associate members" was truly revolutionary. Something that no other fraternity has ever done. In 2007, we get a generic video where you could substitute it with any other general fraternity video as part of a generic new program no different from any other fraternity.

Dramatic music, check. Words like honor, courage, respect, check. Images of brothers, check. Then the video production company asks "What fraternity are we making this for? We've done so many with this format I forgot."

This is what I am proposing.

The BACK TO BASICS program. No catchy slogans outside of that one. No fancy images or showcases. This is what my program consists of:

1. We scrap all other existing programs that do not have to do with risk management.

2. LXA ends all regional and national meetings except for one major general fraternity meeting to be held every 2 years.

3. All resources, time and money saved from ending those programs will be devoted into hiring expansion personnel, specifically assigned to troubled chapters as well as chapters in certain regions.

4. Outside of risk management, the main focus of HQ for the next 10 years will be fundraising. This will include regional fundraisers, direct mailings, personal solicitations, encouragement in the form of naming rights, etc.

That's it. Recruitment. Fundraising. Risk management.

Once we have mastered those three, then we can move on to the True Brother program.