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I think one of the most important things any organization can do when implementing a new project is to win support from the public right away. Once there is skepticism or doubt, it is almost impossible to win back support for an initiative.
In this case, I think HQ dropped the ball and failed. So far, no one knows anything, everone is hearing buzzwords and rhetoric, and nothing of substance is out for our consumption.
If HQ wanted to start this right with support from the general fraternity, they should have provided more information, in an easily accessible format and really show how this will help all parts of our organization.
So far this is sounding more and more like the same old program that always fails and never gets any interest outside of a select few.
It may very well be an excellent program, but HQ has to SPIN it that way. Support and positive outlook should be their #1 goal.
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