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Originally Posted by KLPDaisy
Yea. I learned about it in my marketing class. They wanted to appeal to a younger demographic and found that Oil in their name made it seem older and less hip, plus the woman on the packaging looked older, so they quietly dropped the Oil from their name and discretely made the woman on their logo younger-looking.
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The packaging and marketing HAVE changed dramatically over the past few years. I remember it used to be that pink bottle and it smelled a little weird. Plus, the word "oil" in face products doesn't really sound appealing I guess...haha.
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