What is the rationale for recruiting a "type"?

[Greek_or_Geek?]

Originally Posted by TriDeltaSallie

I think when you look at some pictures on chapter websites, you can tell that there are groups that definitely recruit a type. We had a couple where I went to school as well. It was well-known and obvious.

I guess it is hard for me to fathom that the highest goal of a group of college women is that they are the "hot blondes" on campus. I know it is probably the case, but still...

Why is it that some people assume that just because you and your sisters are attractive and care about your appearance that it's your only or highest goal? My collegiate chapter was often described as the hot blondes but we were also the highest GPA house my entire tenure there and won many national philanthropy awards as well as academic accolades. All women are multidimensional.