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I think that some sororities do recruit "types" but it may not be a conscious thing. One group at Auburn seemed to attract the girls who were upper-class and strong Christians. One at Arkansas was said to carefully choose their new members with an eye to taking as many beauty titles as possible.
Now you definitely see some sororities aim for the girls with the best grades (because they're proud of their standing on campus) or jocks (they practically advertise being #1 in intramurals on their campus for 20 years). I recall one chapter that tried to pledge the girls with the best voices because they were so determined to win the Christmas Sing every year. Said the former Panhellenic president from back in the day when we met up a few years ago:"Don't you remember how everyone else would maybe get out there with antlers and sing Rudolph? And then that group would sing the Hallelujah Chorus in black gowns in 8-part harmony."
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