In general, everyone can see the official rush application (gpa, resume, etc) that you submitted. Some chapters do different things with that info than others and all have specific ways they use it during recruitment.
I disagree with Drolefille, depending on where you attend school, they are definitely paying attention to your GPA. After rush, I seriously doubt anyone will come up to you and quote your GPA to you, but it is, as a general rule, something that matters during recruitment.
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