Actually, it did go on during rush ... after the open houses on Sunday, we all hurried home to our phones (land lines!) to await calls from sororities for coke dates. It was good in a way for the PNMs because it helped you guage which groups were interested in you, but it was hell on chapters, especially small ones, because it added one more thing to an already hectic week. Anyway, they did away with it when I was a senior and I've never heard of any other schools doing it since.
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