Yeah, but it's the principle of the thing. If there's a state law that says a store has to sell an item at the advertised price, and they refuse to sell it at that price, then it's not about the 1.50, it's about the store breaking the law and expecting you just to accept it.
ETA: I've always had great experiences at ULTA, but I bet it just depends on the management of a particular store.
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