Well, the one thing that I actually did when I was still active, as Panhellenic President, was implement a "kick-off" recruitment party in the spring semester, involving all 3 sororities in the process. It is set up similar to a formal recruitment event, with the 3 sororities putting on parties at the same time, and the potential new members must attend all 3 parties. This has increased Panhellenic PR a slight amount, but probably not enough.
Another thing that Panhellenic is doing is having a "birthday party" for the school, as it's their 60th anniversary. On freshman move-in weekend (this coming weekend) they are having all kinds of activties and food around campus. Another move in the right direction to bring the Greeks together and to be seen as a whole, rather than separate chapters.
And I know that the girls can see that recruitment parties aren't driving the results that they want. But it's also hard to step outside your comfort zone and do something completely different. There are 13 of them right now, and I think only one of them is graduating at the end of this coming school year, so they won't really be losing anyone, and I think right now is the perfect time for them to try something drastic.
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I believe in the values of friendship and fidelity to purpose
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