A majority of the stories you see/read in the news every day are the result of great PR people. WE dictate what is news. You think newspaper reporters and TV journalists have time to research and write their own stories every day? No way. If it weren't for PR people, they wouldn't even know about most of their stories. AND, they usually report the story the way we orchestrate/spin it, if we're good.
Of course, journalists deny this on a regular basis.
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