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got it! add $50 to dues at the beginning of the semester and everyone gets $1 back per "point." which events get points would be agreed upon weekly at meeting. this helps the house because i doubt ANYONE will get all $50 back, it's positive reinforcement instead of punishment, it doesn't affect the partying situation whatsoever... list goes on but you get it. i feel like this is exactly what i was looking for.
everyone has the same opportunity to get their money back and going to events is seen as a positive thing, rather than charging those who didn't show up. although it'll take some convincing to get the house to go for it, it's practically a no-lose situation: those who don't earn enough back still contribute to the house, just in a different way.
i appreciate the help from all above posters and i will continue to look for the root of the apathy but, as i'm sure you know, competition makes us all better and every house could use more money. i'll post again at the end of the fall semester regarding the effectiveness of this idea.
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