Numbers don't mean anything w/ out statistics to back them up. i.e., maybe you raised $1 million, but maybe it came from 2 very rich donors and everyone else you asked said no. That doesn't make you a successful fundraiser, it makes you lucky.
I would go with a variation of the "are you better off now than you were 4 years ago" angle. Let them know how what you did improved the university's donor percentage, amount per donor, things like that, compared to your predecessor in the position, rather than just a $$ amount. Also if you were responsible for coordinating a specific fundraiser (for a specific building or something) I would mention that as well.
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It is all 33girl's fault. ~DrPhil
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