Penn State: a lot of "good-looking people" needing Axe

hoosier · #1 09-20-2005, 05:44 PM

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[ Wednesday, Sept. 7, 2005 ]

Axe starts promotions at PSU frat

By Meaghan Haugh
Collegian Staff Writer

Penn State's male population was able to test out its moves yesterday between classes.

Representatives from Axe, a men's body spray and deodorant brand, began a nationwide campus tour yesterday outside Beta Theta Pi fraternity, 220 N. Burrowes Road. The Axe tent advertised Mojo Master, an online game promoting the new body spray Unlimited.

Tina Reejsinghani, Axe assistant brand manager, said the goal of the game is to obtain girls' phone numbers using selected moves. When a player gets a phone number, he can move on to the next level.

"It's all about how to work your game in different cities," Reejsinghani said.

Reejsinghani and Allen Goldner, account supervisor of GMR marketing, which oversees the college tour, said Penn State was the first stop because it is one of the top schools in the nation with a lot of "good-looking people."

The tour will stop at UCLA, Michigan, Florida State and the University of Texas, among other places.

"We feel college is the center of the dating experience," Goldner said.

Penn State graduate Vanessa Kieffer dressed as Tessa, an Axe girl featured in the game. Kieffer said each Axe girl has a personality -- ice, light, fire, earth and shadow -- and her own difficulty level. Players choose their "mojo" and personality based on each character's qualities. "It's very cute but kind of suggestive," she said.

Though the new game and product are geared toward men, Goldner said both sexes can relate to the game's dating scene scenario.

"We're not trying to tell guys how to get the girls," Goldner said. "Both men and females are playing the game."

Craig Lewin (freshman-division of undergraduate studies) stopped to play the game and said that although the game was original, it didn't relate to typical college students and was just another advertising ploy.

Ryan Sweitzer's (sophomore-elementary education) game-playing abilities won him a messenger bag, but he said the moves he chose in the game would most likely not work in real life.

"I'd probably get slapped," Sweitzer said, laughing.