The full story is in the above link courtesy of CNN.com. One section that I found interesting is quoted below:
Quote:
Officials with the United Network for Organ Sharing, which coordinates the nation's transplant system, believe public pleas for directed donations run the risk of bypassing the established allocation system and can create an uneven playing field for all individuals on the national waiting list for organs.
I'm interested in hearing what GC'ers have to say about this. What about the other people "waiting in line" for donations that don't have the resources to run billboard ads?
It would be nice if he and his family continued to use the billboards, website and phone number to help all persons in need of organ donation, develop some sort of non-profit to help the organ donation system.