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Improving my chapter's image for a successful recruitment
Hi everyone,
I just joined, so this is my first thread. I was just elected as VP Recruitment for 2012. We are already starting to plan for next fall's recruitment and I am in need of some advice. My chapter is located at an extremely competitive campus, and we are the true underdogs, constantly falling under quota, and only one of three chapters that does continuous recruitment (although most of the greek community doesn't really regard the other houses as true Panhellenic houses because they don't participate in formal recruitment at all).
There are many problems plaguing my house. First is our image. We are either unknown on campus, or have the reputation of being the "reject" house where anyone can get in (which is not true). I am under serious pressure as this is the year we truly have to turn our house around.
My house is filled with amazing, real woman who don't necessarily fit the typical sorority stereotype. The problem is, on such a competitive campus, it is hard to recruit with this as our self-perscribed image. Also, a lot of the girls in my house are shy, and pnms leave our house feeling like they have had awkward conversations. My dilemma is that my chapter needs to turn our reputation around, but this is hard when a lot of girls are struggling with self-confidence, which is certainly not helped by the fact that we are "bottom tier".
We have been using phired it up for years, but it has not really been successful. I guess the main point of this post is to get advice of ways to improve the self-confidence in these girls, while also making it clear that something has to change in order for us to have a successful recruitment.
Sorry this is so long!
<3 recruitment gal
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