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Courtesy of the Atlanta Journal Constituation for those still on the TiVo fence. I've cut and paste the most important stuff, but you can get the entire article by clicking on the link below. TonyB, you will be happy to know it looks like we will get a 2nd one now since football season is right around the corner! LOL
TiVo has changed the way people watch television and added a new word to the vernacular.
To address the challenges, TiVo is poised to make major changes in its strategic, marketing and advertising plans. They include introducing a redesigned TiVo box and
lowering its price by $50, to $99, by doubling a rebate offer; selling TiVo at more retail chains and Web sites like Costco, Sam's Club and Target.com; starting a loyalty program, to give incentives to current TiVo customers to recruit newcomers; and even teaming with a bank to offer a TiVo Platinum MasterCard.
These efforts will be promoted in a quirky ad campaign, with a budget estimated at $15 million, that is scheduled to start this week. In the ads, the previous TiVo slogan, "TiVo is TV your way," is replaced by an affirmation: "You have a life. TiVo gets it."
Like Gillette slashing prices on razors to make its profits in blades, TiVo will make up the difference in monthly subscription fees. Customers pay $12.99 a month -- or $299 for a "lifetime" subscription -- for services like a two-week program guide they can download through a phone line or broadband connection.
By contrast, most cable and satellite providers charge less than $10, although there are sometimes additional charges for upgrades to digital cable, for example. EchoStar rents machines to subscribers for $5 a month and charges $4.98 a month (a penny less than DirecTV) for access to the program-guide software. That means many viewers can get 60 TV channels and a DVR for as little as $35 a month. And by using cable wall jacks, subscribers can watch shows recorded on their DVRs on TV sets in other rooms of their homes at no extra cost
Read the rest here...
http://www.ajc.com/business/content/...04/09tivo.html
I don't know anything about the loyality program, but if anybody wants to help a sista out I will "recruit" you!
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