courtship in 20th century America: greek side

[IowaStatePhiPsi]

To be popular, men needed outward, material signs: an automobile, the right clothing, fraternity membership, money. Women's popularity depended on building and maintaining a reputation for popularity. They had to be seen with popular men in the "right" places, indignantly turn down requests for dates made at the "last minute" (which could be weeks in advance), and cultivate the impression that they were greatly in demand.