Some of these may sound really basic, but when I was PR chair of my GLO I had a 4 page list of PR tactics, and a lot of them I wouldn't have thought of on my own.
- Campus Newspaper. I've noticed that no matter how bad the campus paper is, students will read, or at least browse it every week. Have a member write an informative article about your chapter, or ask a staff member to write one.
- Major Signage. Whenever you are holding info meetings, interest meetings, rush stuff, etc. that is open to prospective members, put signs everywhere. Good places are on the insides of elevator doors, above drinking fountains, and on doors (at eye-level) students walk through a lot. Use colored paper, odd shapes, etc. My campus also allowed student orgs to hang banners in the mail room and the cafeteria (although we did have to get permission 1st) and they supplied banner paper and paint!
- Chalk. We didn't have any kiosks on campus, and weren't allowed to staple flyers to trees. So all of the GLOs announced events by going out with a bucket of sidewalk chalk! They would write all of the info across the sidewalks in the high traffic areas of campus.
- Invitations. We used to pass around a sheet and have members put the names (and any other info) of people they knew (friends, someone from class, etc.) that they thought might be interested in our GLO and would be good members. Then we would go through the Student Directory to get their mailbox # and, whenever a rush or informative event was coming up, would send them an actual invitation. This makes it seem more formal and also lets them know that you are interested in them. (I actually know some members who probably wouldn't have come to any meetings or anything if they hadn't been specifically invitated!)
- Wearing letters, pins, etc. The more students see your letters, the more aware of your org they become. A really good thing to do is some kind of visable campus service project (like a campus clean-up) and have everyone wear their letters. You'll have people asking you all day about your org!
Hope those help. They have worked well for my GLO, especially when we were trying to boost membership interest.
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SilverTurtle@greekchat.com
Phi Beta Fraternity
Phi chapter
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