Like Cash said, if they're looking to target the tourists then Downtown Orlando is not the place to put the club. Tourists usually stay in the I-Drive and Disney area. It's the locals (especially the college students) that hang out in the Downtown area.
I'm interested to see if this club does well. Church Street itself is more of a bar-type area (unless you count Antigua as a club). The club area is a few blocks down.
I still miss Church Street from the days when Howl at the Moon and Jungle Jim's was there.