I don't think it was intentional and I don't think it should be a huge deal.
While 9/11 did make me look at most things way different, I don't think a food chain advertisement should be one of those things.
But that's just me. I would guess that some people are way more sensitive than others, esp. if for example they were in the area or know of someone who was when that occured, so I see that point of view as well.
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