Quote:
Originally posted by Dionysus
Did anyone see 60 minutes a few nights ago? They had a segment about marketing firms trying to create buzz and word of mouth using planted shills in public places. They are also posting in various message boards and chat rooms to advertise. I knew the latter for quite awhile, but it didn't occur to me that they are doing it in public places too. Do you think you've been exposed to these practices? Do you think GC has been hit with underground marketing?
Most important, do you think this practice is ethical?
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How is this different than hiring an actor to endorse your product? You know the actor probably isn't using the product...the only difference is one is a known actor and the other is not (yet).
Marketing is all about getting the product to you and your money. Ethics always seem a little hinky in this field.
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"Pam" Bäckström, DY '81, WSU, Dayton, OH - Bloomington, IN
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