Quote:
Originally posted by fire1977
As a person who works for a small"er" regional brewer this quite honestly scares me. While AB controls over 50% of the market, everytime there is a merger it spells death for a few more local regional breweries.
Look at Rolling Rock...people still think it's a local beer here in southwestern pennsylvania and while yes it is produced locally it's owned by Interbrew a Canadian company and it isn't really a brand that's hurting. Interbrew is actually the BIGGEST globally with its most recent acquisition (which is slipping my mind right now- some brewing company abroad).
All I have to say is SUPPORT YOUR LOCAL BREWERY!
Really I'm off my soapbox now.
this is why I never read the beer related threads
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ummmm m. . . which brewery do you work for?
I sell beer/wine, and from the point-of-sale end we've seen a renaissance in craft brew sales. Bud sales are down 20% across the board in the midwest, their traditional stronghold, and our craft brews are up between 10 and 200%, depending on the distributor (put THAT in your pipe - the actual beer makes little difference, it's solely based on distributor and POS support).
The bottom line? If you're getting hurt by this merger, you need to change your strategy. The merger is happening precisely b/c of a shifting marketplace in which Coors has trouble competing, b/c the pie is being cut into many more pieces. Bud was around 71% marketshare just three years ago . . .
There are success stories and there are pending disasters - Rogue, in Oregon, is a total success story, while I personally feel New Belgium is shitting the bed w/ their inability to get Fat Tire etc through state ABDs and to new consumer bases. Which one is your brewery?
Why are you scared?
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