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Communication is the key! As others have said--listserves and newsletters are great ideas. Consider preparing an annual report with statistics on the chapter and greek life on your campus that you would send to your alumnae and parents. Sometimes, alumnae like seeing more than stories or pictures.
Another great way to mend relations is build a relationship with a few key alumnae and ask them to reach out to other alumnae. Sometimes we respond better if another alum is asking for our involvement.
Make sure your events are held when alumnae naturally return to campus--Homecoming, Winter Carnival, Fall Festivals etc. Sometimes people will only return to campus once a year, so attending your event should be convenient.
Overall, just keep communicating all the the things your chapter is doing....and don't just write whenever you need money!
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