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At Hillsdale, I think Panhel just leaves it up to us.
For example: We use a video (basically just a picture slideshow set to music on the TV) during Informal Recruitment open houses and during Formal Recruitment at the pref party, after we chat with the girl(s) we are preffing and before we do the pref ceremony.
However, when I went through Formal Recruitment as a freshman.... One of the other three houses showed their video during open houses (first day); the other two didn't. However, that other house's video still sticks in my mind, which proves to me that videos work: It was a the Kappa Kappa Gamma house, and ended with a clip of all the girls at a bid night singing that "I'm So Happy" song.
In my humble opinion, a video is a great way to show PNMs the things that they would get to experience as a member of ABC sorority - we include pictures from formals, sisterhood activities, philanthropy activities, members involved in sports or other campus activities, etc.
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