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I'll Take An Opposite View
This may be more applicable to fraternities. Chapter meetings are all business; keep them short and focused. Bad things happen when chapter meetings go on too long. Don't worry about encouraging attendance. When things are going well there's less inclination to attend. Big attendance usually means that there are problems and/or unrest.
Brotherhood functions are important, but let those be the fun things like parties and intramurals and rush and retreats. Most of the chapter's business should be done by the executive committee; chapter meeting is a routine. Don't let it trip you up by giving it an emphasis it shouldn't have. Focus the chapter's energies on the things it needs to do to keep having success.
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