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"Separation"
This is not my original idea, but I think it's a great one. You mentioned wanting to drive the other fraternities further down the food chain, and I think that's the energy you use to fire up the chapter for spring rush. My own chapter is going to use the word "Separation" as their theme for this spring and next year. The idea is this: we're already (the best/as good as anyone else) so now let's put some obvious separation between us and everyone else. That's a concept - a sports analogy really - that the Brothers can understand and embrace. Once you sell them on the idea of obviously moving way in front, then you tell them how it's going to be done: 1) pledge twice as many guys as anyone else this spring; 2) pledge guys on the big varsity athletic teams - they can carry the house name where no one else can; 3) pledge the guys who run student government and who aren't already in a fraternity; 4) set really ambitious goals for this spring and the next fall, with the idea in mind that "We already run our campus, so now we're looking to run the state. We want to be known everywhere as the best fraternity chapter in (where? Oklahoma?). Compete/compare with the Betas & SAE's (?) at OU and the Sigma Chis and Phi Delts (?) at Ok State!"
Selling the Brothers on a theme and a direction is the first step. Get them fired up and you're on your way. Good luck, and phi phi.
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