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It's a business
I love to think of GLOs as businesses selling memberships and the benefits of membership.
Sure, some cooperation is good - to set the date for Homecoming, intramural schedules,etc.
But there is no way XYZ sorority is going to help ABC "sell" more, and in fact their goal should be to sell as much XYZ as they can.
This really benefits ABC, since it forces ABC to "sell or get off the can". If ABC is small, they can sell "we're really sisters, and we're really close." If ABC is house-less, they can sell plans, lower costs, etc.
If we look at our goal to "sell", everybody can find something to truthfully sell.
The famous Buckwheat in TKE has repeatedly gone to tiny chapters, gotten them fired up, and pledged 50 to 100 guys in a few weeks. (Unfortunately, when he leaves, some of these "buyers" seem to disappear, but that's another problem. I suspect that if you offered Buckwheat cash money (say. give him each new member's $100 pledge fee), he could make any chapter on any campus into a 50-man chapter {maybe even 75}) He's a saleman with a large supply of pledge pins.
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