Quote:
Originally posted by lifesaver
Apparently, from what I remember from a marketing class a while back... Abercrombie has in fact been in business since 1896 or whatever, however in the late 80's or early 90's the company was posting losses. At the same time, one of those big clothing retailers was looking to create a brand that appealed to this market segment. So I am not sure if it was Spiegel, or one of the limited companies, but one of them bought the AF name and trademarks and retooled it as what it is today, Essentially keeping only the name. So If I remember correctly, Its rither owned by one of those big retailers or is a part of one of them.
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Apparently the correct info is:
Founded in 1892 as a purveyor of quality hunting and fishing gear, it counted clients ranging from Ernest Hemingway to President John F. Kennedy. In the hands of retailing conglomerate The Limited, which acquired Abercrombie in 1988, it grew into a national chain by pitching a casual, all-American look—a younger, more accessible version of Ralph Lauren. Abercrombie went public in October 1996 and spun off from The Limited in May 1998. - from the slate article linked above.
Just so we all know. lol.
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