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I am not really sure how big your chapter is but last year we were only 9 guys. We are now 27 and we rushed people mainly because of pride. We wanted to be the best on campus and we knew that in order to be the best we had to get the best guys. The was motivation enough, but I can see how chapters that are 2 or 3 times bigger than ours could have motivation problems.
If you can afford it (my chapter could never so we don't do this), give a discount to the guys who rush the most guys, but make sure they rush quality guys by discounting dues based on how many rushees associate or how many rushees eventually get initiated.
Stress bringing out future brothers and not just bringing out bodies to fill a rush event.
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