When I pledged, we were told ASA's national mascot was Raggedy Ann and our chapter's local was the turtle. Sometime after I graduated, the turtles kind of disappeared (might have been cause DZ used them all the time, but I don't know).
Raggedy Ann was chosen because she was a friend of children, so since we were originally an all-education sorority it fit. I think there were problems with making RA the "official" mascot for the same reasons DG encountered - either Hasbro put their foot down, period or wanted us to drive a truck of money up to their factory.
One of my sisters told me around 94 - 95 was when all the ladybug paraphernalia started appearing in the Greek store and the RA stuff started decreasing. Who, how, when, where or why the ladybug was chosen, I have no idea. Are you registered on AlphaNet? Go ahead and post it there and see if they give an answer. I'm not sure if it is our "official" mascot.
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